When we talk about LinkedIn marketing, its a lot of work and we all love to do VA’s and outsource the work and to most extent, automate the business so we can concentrate on most important stuff. But a lot of people are undecided to use automation and especially Linkedin Automation software in their market.
I understand you do not want to risk your LinkedIn Account. But what if you test and pinch and come up with a strategy that is either semi-automated or fully automated that can bring you leads 247 366 without doing anything at all? Taking this risk is worth taking sometimes.
Who would not like to do that?
Off course everyone. But there're pros and cons of using automation tools on your Linkedin Account. Today, we're going to study this in details.
So let's get started.
Pros
1) Automation is great for scaling. If you want to get your LinkedIn account to the next level. You can use different software tools to automate your Linkedin Connections, advertisements and even customizing your intro message. Now I assume you are a one-person army and imagine once you set up software that can send invites in your behalf initiate chats, liking other people status and even comment your friends status. How much can more leads you close?
2) Consistency and Quality. We all informed that in manual work we always lack consistency. As a human being its quite tough to work on the specific task, especially repetitive work consistently. As long as you have a pure mindset going forward with your Linkedin prospecting. You can pretty much automate lead prospecting to a good level. And automation software isn't going to get bored with work; you are going to get your job done 24/7 366!
For automating your lead prospecting, you can try the
3) Automation will be an enormous time Saver. Time isn't infinite, and once you have a tactic that is bringing a good amount of leads, you can use a software piece and almost set and forget. Your most constant task will be handled by the automation software which is going to keep you a ton of time.
And we all experienced that Time is MONEY.
4) Reduce turnaround time in testing new methods. If you have to work manually and test different approaches. You need a lot of time and sources. But if you use a software, you have a tremendous competitive advantage because you can test tactics on the scale. For instance, you want to test, how much connection requests per day is safe? Manually, you have to do everything by yourself. Which is a slow task? Using software, you can exponentially increase connection request and find out how much requests per day are safe.
Cons
As we discussed a few advantages of Linkedin Marketing automation. There're some risks as well, once you use the software on these type of social networks you're always at risk getting your account banned. So let's discuss the disadvantages of using automated software for your Linkedin Lead Generation.
1) You can get your account banned. This is the highest risk associated when you decide to use Linkedin automation software. After all, you're spamming and once LinkedIn found that this is a bot operation. They're going to take seconds to either limit your account or ban it.
2) Quality vs. Quantity. When you practice automation in a Linkedin lead generation, you always compromise on quality. But your quantity gets through the roof. In Automation, you trade off between quality and quantity. But some people want to scale up things very fast, so you have to keep in mind that one needs to compromise on quality if in automation.
3) You cannot depend on automation. You must get regular updates. No matter how powerful your software is, you're playing with one of the world largest social media platforms. So you need to have a regular upgrading system that helps you to stay ahead of the game. If you're using software, it works great for you, and the company shut down and stop to update the software. You're in trouble.
Conclusion
We discussed the pros and cons. Now it's up to you how much risk you want to take and how much safe you want to play. In my opinion, use both automation and manual and at them in parallel. And see which one plays well for you. If you do not have time yourself, write your approach to steps, and you can hire cheap VA’s on Upwork and Fiverr.
Let's brainstorm it; you can semi-automate your Linkedin Automation as well.
Use software for Sending connection requests, beginning chat manually. And then use chatbots always to get them back to your website/lead funnel and whatever you want to send them. This is probably the best approach for everyone out there.
Now, this is up to you, and what task that you think are the least essential and time sucker, you can automate it. This is a huge conclusion, and you must do your due diligence on your own. Once you do that and take steps to semi-automate your Linkedin Lead Prospecting. You can double or even triple your profits and revenue.
Thoughts? Let us know in the comments section below.
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